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In My Other Life
Jennifer is a highly experienced marketing and public relations expert with over 20 years of industry knowledge. Throughout her career, she has demonstrated exceptional abilities in budget management, project management, visual communication, and statistical analysis, enabling her to accurately predict market trends and assess the current business climate. Her proficiency in written communication, interpersonal skills, and organizational capabilities were cultivated and refined through various roles in the education, retail shopping center, meetings, conventions, and leisure travel sectors.
With a focus on creative marketing, messaging, content creation, and graphics, Jennifer leverages her diverse skill set to help businesses achieve their marketing objectives. She seamlessly combines her expertise as a communications professional and a journalist, boasting a portfolio of published articles and travel guides within the leisure tourism industry.
Jennifer's crisis communications acumen was honed during her tenure at the Baltimore Convention Center, where she successfully managed and executed communications for an in-house event amidst the Baltimore Uprisings. Despite the city-wide turmoil, her adept coordination with clients, the City of Baltimore, the media, and the local hospitality community played a pivotal role in ensuring the event's triumph despite the surrounding uprisings.
It was further developed during the COVID-19 Pandemic when the Baltimore Convention Center turned into a field hospital for patient overflow for the University of Maryland and Johns Hopkins Hospitals. In addition to navigating communications with federal, state, and city communications teams, Jennifer developed and designed the Meeting Planner Toolkit, a guide for clients, attendees, partners, & contractors doing business with the Baltimore Convention Center during the pandemic.